SEO Friendly Writing Tips & Techniques
Are you a content writer? Improve your content writing for SEO Friendly with these 10 tips from Ingenius Gurus
It’s no secret that SEO and content go together.
After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is not exactly acceptable. Likewise, your first-page ranking can only do so much if your content post-click is below standard. That’s why a good connection between SEO and great content is vitally important! Here are 10 tips on how to write SEO content to make your content go ahead and enhance your SEO efforts at the same time.
SEO Writing Tips to Make Your Content Go Ahead
1. Write for your targeted audience first
This SEO writing tip is number one on purpose. It seems easy enough, yet so many companies make content for every one of some unacceptable reasons. Write content that attracts the interests of your targeted market or answers their questions. Not all posts need to be about your product or service, but they all should be industry-related. Maintain yourself and your company as an expert in your industry by writing SEO-friendly content that is engaging and informative, and do it better than your competitor.
2. Keep it all under the same page
Get the credit and traffic your website deserves by keeping your original content under your own domain name. That means if you have a blog opt-out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain (ie: www.example.com/blog ). Any time you have an opportunity to showcase other forms of original content like videos, infographics, or whitepapers, make sure to also embed them onto your website as well and share from there.
3. Make headlines that put real Impression
You have a very short amount of text to make a very big impression on your audience. So don’t underestimate the power of an effective headline! Write headlines that are clear, fascinating and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are engaging and further give details on the topic of your article. Keep in mind that your title and meta description are what appear in the search results, so make the most of them!
4. Use keyword-rich phrases
Use relevant, keyword-rich phrases in your headlines as well as throughout your content to let both your readers(audience) and the search engines know what your post is really about. But be careful, too many keywords won’t just mood-killer your readers(audience) but can result in search engine fines for keyword stuffing. Use keywords carefully and sparingly, adhering to a more natural feel. In addition to using keywords throughout your post, take advantage of blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capacities already built in.
5. Structure your posts
The contents of your post might be extraordinary yet can be effortlessly lost in an unorganized, unsuitable format. Breaking your content up into smaller paragraphs with headlines makes it more readable, which will keep your readers(audience) engaged. For the search engines, back-end organization is key as well. Using an appropriate tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.
6. Incorporate imagery
Make your posts pop with images! People are visual. Adding an image along with your blog post can make a great impression on your readers(audience). Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can likewise be pinned, adding another way for traffic to your website.
7. Propel content with social media
Social media is a powerful tool that can help increase the reach of your readers(audience) to your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click-through rates.
8. Implement Google Authorship
Google Authorship is a quick and easy way to tie content to a specific author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results highlighting the author’s photo along with the article title. Google Authorship is great for personal promotion, but can also increase the click-through rate to your articles. If you’re an author, figure out how to set up Authorship for your website.
9. Promote natural link building
Link building has made considerable progress since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your own articles or website in your post guarantees a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps promote content sharing and adds a link back to the source. Creating great content helps increase the sharability and the probability that other websites will link to it, so aim for quality!
10. Monitor your activity
Stay on top of your SEO-friendly content by checking your efforts. Google Analytics is an easy and free way to follow your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after arriving at your content. If you see a high drop-off in addition to a low average time spent on the page, that means that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions (shares, likes, etc) to find out about the virality of your post. Just looking at these simple measurements can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road to rank high.
Both SEO and content writing are important pieces to the puzzle, so it’s important to use quality techniques both to ensure higher traffic and engagement on your website.